Flipkart Case Study: Its Digital Marketing and Strategy in times of COVID! Here is one another post popular flipkart case study by CIDM institute. Flipkart Co-founded by Sachin Bansal and Binny Bansal in October , blogger.com paved the way of e-commerce revolution in India. Both Bansals have worked in Amazon and had technical expertise as [ ] Popular reflective essay writing site us study approach qualitative Case research. Professional persuasive essay ghostwriting site uk custom admission essay ghostwriter service for school resume security development a clockwork orange essay complete t filmbay iv html, essay on trees are green gold save them, type my marketing movie review May 20, · 22 Best UX case study examples you should learn. Whatever stage you’re at and whatever you are writing your case study for, these 22 top examples are bound to inspire you. 1. Perfect Recipe -UX design for cooking and shopping. Designers:
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Here is one another post popular flipkart case study by CIDM institute. Flipkart Co-founded by Sachin Bansal and Binny Bansal in Octoberpurchase custom case study, Flipkart. com paved the way of purchase custom case study revolution in India. Both Bansals have worked in Amazon and had technical expertise as a coder. So, technology had to be the backbone of this Indian venture. It has grown by leaps and bounds and has its delivery network for smooth and faster delivery.
Paytm, OYO rooms case study and Zomato case studies are also very popular Indian companies which are taught in Harvard bruises schools, purchase custom case study. Flipkart case study shows high values and high technical background are the base of this company. The e-commerce giant was the first to offer an exclusive feature such as day return guarantee, and Cash on Delivery.
It worked well not only for early adopters but also for the price-sensitive segment. It purchase custom case study in easing out the transition of its Indian customers, making the switch from offline to online shopping smoother and streamlined. From books to exclusive launches with OEMs, purchase custom case study, this e-commerce unicorn has its product offering spread across twelve broad categories such as computers, camera, kitchen appliances, healthcare products, purchase custom case study, stationery items, TVs, home theatre, and many more.
Flipkart had also launched an online music platform, Flyte and shut it down little over a year due to poor customer traction for a single-track model. Flipkart should be credited for establishing trust within the customers for paying upfront, purchase custom case study. Maybe starting with books wasa thoughtful approach to launch their dream project.
Books can quickly be delivered, there is no wear and tear, and they are inexpensive. Flipkart cashed in on the intellectual property of books and banked on the consignment model of procuring products on demand. It signed up with two models in Bengaluru, where it is based out of. The e-commerce would procure a book from any of the dealers; pack it, and courier it to the customer. The company was receiving over book orders per day and providing country-wide shipping.
The zeal to succeed, extend the customer base and offer excellent services was high without letting the limited resource come in the way. The idea was to focus on customer services, and customer satisfaction so that when the company expands, it has their trust and base. The user experience and technology have always been core expertise of Flipkart. The website loads faster and is mobile-optimised and offers hassle-free user experience.
The e-commerce website now has an app too, which is light, purchase custom case study, and easy to browse as well. Flipkart started early and had the head star when there were no competitors, and they could grow unabashedly. They had room to grow, make mistakes and learn from them without virtue signalling. With time, Flipkart opened warehouses in Bengaluru, Delhi, Mumbai and Kolkata and went on to work with more than five hundred suppliers.
The e-commerce giant handles more than eighty per cent order through its warehouse, which is centrally managed and governed for quality services. In the e-commerce domain, Flipkart competes with the international conglomerate Amazon and Snapdeal at the home turf. It acquired Myntra and Jabong, once the leading names in apparel and established itself right there in the centre.
The e-commerce giant has pursued the expansion strategy with such enthusiasm that it took Amazon by the horn in the smartphone segment. Flipkart also owns acquired a UPI or Unified Payments Interface-based mobile payment-slash- digital wallet service called PhonePe. based retail chain, Walmart, which acquired seventy-seven per cent controlling stake in the company.
Even during its online book store days, it acquired Lulu. It aggressively expanded itself into the domain of digital distribution with its acquisition of Bollywood news site Chakpak and Mime It also took over a fledgeling online electronics retailer, Letsbuy and a Delhi-based mobile purchase custom case study automation startup called Appiterate to boost its mobile services. Myntra still operates as a standalone e-commerce market, focused on offering fashion and home decor at pocket-friendly prices.
Flipkart also initiated a new trend in the Indian e-commerce segment by partnering with OEMs and offering exclusive flagship to its customers. In the yearit set the wheel in the motion of such many more collaboration with its first partnership with Motorola Mobility. It launched Moto G and Moto E — budget-friendly Android segment. Since the smartphones were affordable, it generated colossal traction and caused the website to crash twice.
Flipkart has several in-house brands such as Citron, Smartbuy, Billion and MarQ. MarQ ran into branding controversy with Marc Enterprises, purchase custom case study.
The company also launched a inch Android smart TV 4K that went as quickly as it came. Case study on Flipkart shows they had tough-times. The Enforcement Directorate raided Flipkart offices and seized documents and computer hard drives to look into the alleged violations of FDI regulations. The Regulatory Authority found Flipkart to be in violation of the FEMA, purchase custom case study. This is purchase custom case study it filed a complaint with the Ministry of Commerce and Industry, GOI for predatory pricing and urged to regulate online marketplaces for a symbiotic existence.
This case study on Flipkart showing various attributes about how a company face legal issues and then come out of it with implementing proper business ethics with customers. While making Flipkart case study, its found that year to purchase custom case study was full of uncertainties and dramatically changes in Indian eCommerce industry.
The company expanded ruthlessly and acquired startups and small companies left, right and centre to fuel its growth. It also acquired a small stake in MapmyIndia to improve delivery and logistics.
The company planned to cash in on the vast network of international vendors, but eventually, this partnership proved to be a damp squib. Snapdeal never could recover from the blow of its losses. Furthermore, its standalone subsidiary Myntra blocked access to its desktop website and moved to operate through its app. While it was an unprecedented move, it was an abrupt and forced one.
Flipkart traced its steps back and reinstated the website in However, at present, the user experience offered by the app is phenomenal! This microsite puts forth blog, style advice and products optimised for mobile browsing. Similarly, inFlipkart launched a pop-up on its desktop website to encourage users to download its app. Upon seeing the purchase custom case study response on Myntra, Flipkart shelved its plan to go for an app-only experience.
However, purchase custom case study, it launched its mobile website called Flipkart Lite in November to enable light smartphone browsing. To launch its app in full gear, Flipkart announced its much-awaited Big Billion Day as an app-only event in the year However, purchase custom case study, to gauge the interest, it increased the duration of its annual event.
The company officials also ensured the rectification of leaks and loopholes in the supply chain. Over time, it increased its capacity of fulfillment centre as well.
Flipkart also came under fire for violating net neutrality by becoming a partner in the Airtel Zero program. The e-retailer retracted its purchase custom case study on it after facing a massive backlash on Twitter. Case study on flipkart has become very interesting to know the facts that challenges never dies to stay on top of the race. Its in-house logistic arm, eKart ran into trouble as its employees accused the management of forcing them to work in unhealthy working conditions such as the lack of basic amenities such as clean toilets, medical assistance for riders, e xtended workhours, seven-day week and so on.
This year Flipkart left Amazon India behind and grabbed a significant fifty-one per cent share in the smartphone segment. It sold 1. It also shows the adoption of users towards online shopping vis-à-vis.
In the yearthe e-commerce giant had more than 40 per cent share of the Indian e-commerce market. Its presence is also bolstered by its aggressive merger and acquisition policy. This case study on flipkart turned its gear in the yearnow company gets the money it was looking for and find time to exit by giving challenges to some other shoulders. Sachin Bansal also left the company soon after the acquisition.
Now, the Flipkart employees, including the top management report to CEO of Walmart e-commerce US, Marc Lore. This acquisition was hailed by the Walmart President, Dough McMillon, who was delighted to partner with a company trailblazing the path of digital transformation in a growing market like India. However, Indian traders, mom and pop stores in India felt threatened by this acquisition and termed it as a threat to the domestic business.
Following this deal, Walmart stated that the minority stakeholders in Flipkart could be presented with an opportunity of a public offering. Softbank too sold nearly twenty per cent stake in Flipkart to Walmart. On August 18,the acquisition finally saw the light of the day. Shortly after, on November 13, purchase custom case study,in a big jolt to the e-commerce system, the other co-founder, Binny Bansal, resigned over charges of grave personal misconduct of sexual harassment.
Flipkart case study has taken many turns and inthe startup and the U. based Authentic Brands came together to license and manage Nautica stores in India. The year also saw the launch of Flipkart Video, a direct face-off in the direction of Amazon Prime Video. The initial content is sourced from the streaming platforms like Voot, TVF and Viu. Much like Zomatoit also started streaming original content as Flipkart Video Originals.
Major e-retailers like Flipkart and Amazon halted their operations and services on March 25, ,in the wake of coronavirus pandemic outbreak.
Later, Flipkart partnered with Uber India to deliver everyday essential items in metro cities like Mumbai, Delhi and Bengaluru amidst COVID national lockdown. This partnership enabled hundred and thousands of India to stay at home and support in purchase custom case study the chain. SachinBansal, the co-founder of Flipkart, said it a long ago what the world leaders realise now.
Flipkart works through a complex business model enabled by several business entities based out of India and Singapore. In the wake of new FDI rules to reduce dependency on one vendor, the company stopped selling via its in-house vendor, WS Retail.
Later, to reduce its operational expenses, it was sold to a syndicate of investors. Case study on flipkart funding source is very exciting, its very hard to see such success and digest it with ease. Flipkart raised money from investment partners in several rounds.
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The study conducted by Dominici () shows that organizations that do not have good customer relationship management, will not be able to trigger customer satisfaction. This argument is based on My Essay Gram: A custom essay writing service that sells original assignment help services to students. We provide essay writing services, other custom assignment help services, and research materials for references purposes only. Students should ensure that they reference the materials obtained from our website appropriately Flipkart Case Study: Its Digital Marketing and Strategy in times of COVID! Here is one another post popular flipkart case study by CIDM institute. Flipkart Co-founded by Sachin Bansal and Binny Bansal in October , blogger.com paved the way of e-commerce revolution in India. Both Bansals have worked in Amazon and had technical expertise as [ ]
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